Madidi Travel is a tour operator that supports conservation through sustainable tourism.
Our efforts in the creation of the Madidi National Park began back in the 60s, when Rosa María Ruiz (our founder) and her mum started fighting to preserve and protect the area. It wasn´t until 1995 that the Bolivian government approved it and officially created Madidi NP.
Since the beginning of the XXI century, our focus is to preserve and protect our Serere Reserve, a marvelous area of tropical forest and lagoons with more than 4000 hectares. We saved it from deforestation with lots of effort and hard work.
this is who we are

Rosa María Ruiz, founder of Madidi Travel
CONSERVation
«What we are doing to the forests of the world is but a mirror reflection of what we are doing to ourselves and to one another”
Mahatma Gandhi
Some of the Bolivian Amazon species are endangered. Their survival depends greatly on what happens in the next years and it is directly related to the necessity of stopping poaching activities.
We continuously work on the rehab of the different ecosystems within the reserve (marshland, jungle, high forest and palm fields) so they can all recover from the deforestation they suffered in the past by illegally log of timber.
We rescue injured wild animals that we find inside our reserve, however the vast majority of the wild animals are given to us from animal trafficking or just survivors of poaching activities.
Recently we have reintroduced tepirs, parrots, spider monkeys, hauler monkeys, margays, anteaters, sloths, anacondas and other snakes, etc. AS you can imagin, the preparation process prior reintroduction is a very long one, hence it is common to see our staff and tourists interacting with these animals.
Rescue & Reintroduction
serere reserve
Serere is a private natural reserve that opened in 2004 located within the Madidi Mosaic, the are with more biodiversity in the planet.
Eclusive Tours
visit our serere reserve
We´ve got the perfect tailor made tour for you! You can adjust your experience in Serere up to your taste and what you feel at all times so you can do walks through the jungle, night boat rides, learn how to do handcrafts with seeds, search for jaguars or simply chill in a hammock with a glas of wine!
Our tours
Discover the different itineraries we have available to visit our reserve, including special packages for photographers. Due to our years of experience, we also organize the best tours around Bolivia with eco friendly and really professional companies.
Frequently asked questions
How long can I stay in Serere?
Is there any shop in Serere?
Our space is natural and the only structures built are eco friendly made to accommodate our guests providing the best hospitality experience in a natural environment, however we have available a variety of sweet and savoury snacks, as well as first necessity items, beers and wine to enjoy after a day packed with adventures!
What´s INCLUDED in the tours to Serere?
– Transport to and from the Reserve:
Rurrenabaque / Serere / Rurrenabaque
– Accommodation in a eco hub
– All meals & fresh juices
– Local guide in English or Spanish
– Activities
– Entry fee to the Reserve
Can I book online?
Why is Serere outside the Madidi National Park?
Are food and drinks included?
The price of our tours include all the meals and natural juices as well as fruits as snack throughout the day. Since the moment you board our boat, you´ll be served a delicious meal from the best French bakery in Rurrenabaque! In Our Casa Grande you´ll enjoy the best handmade meals in the Bolivian amazons.
What´s NOT included?
Our tours to Serere DO NOT inlcude:
– Flight or bus tickets La Paz / Rurrenabaque / La Paz
– Transfers to and from the airports
– Alcoholic beverage and sodas
What should I bring to Serere?
our best sales speech


One of the best experiences of my life, I enjoyed every single second! We hope to come back one day and maybe volunteer.
Wir haben geschuvizt und viel gesehen. Eine tolle erfahrung fur mich und meine mädchen (10 + 14).
De las mejores experiencias para un descanso y encuentro con la naturaleza, muchas gracias por conservar un lugar tan bonito.
Thanks for the wisdom, information, laughs and all the cool animals! The food and hospitality were perfect!
Super experience! Le cadre est top, la cuisine merveilleuse et notre guide (Jairo) a ete juste genial. Merci a toute l´equipe!
Nuestra mejor elección fue a este hermoso lugar para nuestra luna de miel